I was fortunate that I was able to review much on this field although my grade is not relatively higher. Yet, I can consider that it is equitably enough considering the length of year that the last time I had my subjects on Economics. In addition, I could not remember that we had agricultural marketing subject during my time. Or was I absent when agricultural marketing was discussed? As far as I can remember, the agricultural marketing or even marketing alone is a new concept for me.
As a hint, be sure to read the book of Maria Eden Piadozo of UPLB on Agricultural Marketing. In the exam last year, 70% of the questions seemed to be coming from the concepts/topics discussed in the book. The book was so beneficial for me. I hope you can get one.
If you cannot get a copy of the book, just be sure to review the concept of law of supply and demand, the different elasticity, the price elasticity of supply, price elasticity of demand, income elasticity, etc. Before, I thought the law of supply and demand was very simple. Last year, I learned that that was only the tip of the real thing. When I had the opportunity to dig deeper, I learned that the simple law and demand was made complicated as its applications were presented. I suggest, review the determinants of supply and demand; the effect or consequence/relationship of the law of supply and demand to price as affected by time (short and long run); the different cases of supply elasticity. If you are confident that you understood these concepts, you have already an edge for this field.
In addition, learn also the simple computations for price determination. Review price, pricing variation and how prices are determined. Be sure also to differentiate the different types of products.
In relation to that market, marketing system, agricultural marketing system, marketing channels, marketing margins, marketing efficiency, marketing function are some of the must have to be reviewed.
Links:
Mind setting for the agriculture board exam
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